Andrea Kay Gannett of USA Today had this to say about your LinkedIn profile
1. Make the most of your “headline,”.
Grab their attention with a professional-looking photo and brief description of the best of your work so far. Something like “Reached record sales numbers during my 5 years as manager.”
2. Complete the section asking for past experience.
Employers want to see that you know what you’re doing. One previous job is not really enough. List as many as you can (within reason).
3. Customize your LinkedIn URL.
In short, this makes it easier to find your profile when a potential employer “Googles” your name. And they probably will.
4. Move around the various sections of your profile to best position yourself the way you want to be seen.
Think about what piece of information is most important that a potential employer know and move that to the top of your profile.
5. Update your profile headline when something changes.
Employers want to see that you’re active. Changing your headline can remind them you’re out there and consistently working.
Kay, Gannett, Andrea. “Get a Makeover, of Your LinkedIn Profile, before Networking.” USA Today. Gannett, 23 June 2012. Web. 25 June 2012. <http://www.usatoday.com/money/jobcenter/workplace/kay/story/2012-06-23/give-yourself-a-linkedin-makeover/55766266/1>.